LB Sowards has spent over 20 years designing packaging and brand work for CPG companies, from early concept through final production art. Her experience spans in-house creative teams, agencies, and independent work — giving her the range to plug into an existing team's process or run a project solo from the ground up.
For established brands, she works as overflow capacity: stepping into an in-house or agency team during launch crunches, category expansions, or when bandwidth runs short, without a learning curve on how CPG packaging actually gets made. For startups and smaller brands, she takes a project the full distance — concept, design, photography, and production-ready files — so a founder doesn't need to assemble a full creative team to get to shelf.